Reese Witherspoon Debuts Draper James At Highland Park Village

Reese Witherspoon too Cynthia Smoot
Draper James - September 28, 2016
In the video below, Reese Witherspoon introduces the basis to Draper James yesteryear saying, “Pretty please: it’s non simply a means to buy the farm what you lot want. It’s a lifestyle.... You exclusively buy the farm i life, then let's buy the farm inward pretty...please." The brand’s mission is “to choose contemporary, all the same timeless Southern means to your wardrobe too your home, no affair where you lot live.”

Although clearly, Witherspoon knows where her customers reside because her start retail place was launched inward Nashville inward Oct 2015 too she late opened her minute inward Dallas within tony Highland Park Village. Named subsequently her grandparents, Draper James celebrates what Witherspoon sees equally a renaissance inward Southern style, featuring playful dresses, tops with bejeweled collars amongst candles, engraved julep cups too embroidered linens.

In Oct 2015, Witherspoon told Garden too Gun magazine, "Every Southern adult woman I take in is ever then pulled together. I’m simply maxim you lot don’t take in a Southern adult woman standing inward the drome inward sweatpants. (Clearly she hasn't flown commercial inward a while...) You simply don’t. Even when they are stressed too their kids are swarming around their legs, they practise things with grace. It’s how nosotros were raised. We all direct keep those lessons of what your woman parent or grandma told you lot was “appropriate” or “attractive.” That persuasion is quintessentially Southern... Women inward the South practise “unapologetically pretty.” It isn’t edgy. Or urban. It simply makes you lot experience gear upward to accept on the world."



Draper James CEO, Andrea Hyde, told me at the store's official grand opening today, "(Coming to Dallas) felt similar a magnetic attraction. We direct keep a fluid two-way dialog through social media with our customers too it felt similar an obvious decision." She went on to tell that Draper James is a fresh accept on Southern heritage too she feels it blends perfectly inward Dallas with our honey of coloring too prints. I asked how involved Reese was with the pattern appear of the build too Andrea laughed too said, "Oh, she's involved, believe me! She's the Founder too Creative Director of this build too she touches everything that nosotros practise - too she's uncompromising. She actually raises the bar. I mean, non exclusively does she sympathise the represent of clothes but she's really involved inward the alternative of coloring too the prints too the silhouettes. There actually isn't anything that she doesn't touch." Almost everything inward the shop inward nether $350. Draper James is actually an accessible build equally a whole too I asked Andrea virtually the conclusion to follow that path. "We wanted to hold upward an inclusive build without losing quality, then marrying the 2 of those things was important." You tin see Draper James at Highland Park Village located at half dozen Highland Park Village, Dallas, TX 75205

Reese's dress, my direct identify too Tennessee Tote are from Draper James
Face yesteryear Blushington ðŸ’‹




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