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| The Next Web |
In 2013, the tape for most tweets per 2nd was shattered, as well as it wasn't because of a shocking sports number or fifty-fifty intelligence event, it happened during an airing of Hayou Miyazaki's Laputa: Castle inward the Sky on Japanese TV. Let me attempt out as well as pose this into perspective - Leonardo DiCaprio's Oscar win peaked at 440,000 tweets per minute. Japan's tape breaking 2nd peaked at 143,199 tweets inward a unmarried second. And that was all downwardly to a motion painting which came out inward the 1980s.
The Japanese dearest Twitter, but they're lukewarm at best when it comes to Facebook, making them an fifty-fifty to a greater extent than valuable marketplace for the maligned platform - less gamble of Facebook encroaching on their territory. Last August, Twitter reported that Nippon was responsible for 10% of their quarterly global revenue.
The interesting matter is, Twitter haven't had to strategise much to operate along Nippon interested. The format of the platform seems to gibe alongside Japanese civilization close effortlessly, but instantly Twitter are taking steps towards nailing downwardly ane of the to a greater extent than reluctant demographics - professionals inward their 30s. They're aiming to convince them that Twitter is the optimal by-the-minute root of data for them anywhere on the internet, regardless of what their interests are.
It's a fair claim, in that location are enough of niche communities on Twitter, as well as Nippon is no exception. Given that Japanese civilization is as well as thus inherently tribal - alongside people splitting off into endless clubs as well as societies based on their mutual interests - it makes feel for Twitter to domicile inward on that. Over 30s are but exterior of the historic catamenia make who already covert Twitter inward this way. They typically direct maintain a to a greater extent than old-school thought of the platform, a thought which Twitter are trying to homecoming defunct.
Essentially, Twitter desire to demo 30-somethings that the platform doesn't direct maintain to hold out used actively, it tin hold out used to give away novel things, as well as yous don't direct maintain to participate inward the conversation to line something from it. It's long been mutual noesis inward the West that Twitter holds the most appeal every bit a breaking intelligence ticker, but inward Japan, older audiences haven't quite grasped it inward the same way.