Formula One Are Stepping Up Their Social Media Game

Grand Prix Times

Formula One hasn't e'er had the around progressive mental attitude towards social media. Mostly they've only tried their utmost to hem the racers in, leading to a few notable conflicts, around famously amongst Instagram addict Lewis Hamilton. Formula One is equally good struggling to push clit inwards novel viewers, together with the ratings are suffering for it.

It doesn't need keep a genius to meet the connecter at that topographic point - better social media marketing, higher run a hazard of pulling inwards a broader (and younger) audience. Ipso facto. Back inwards September, F1 was bought past times American fellowship Liberty Media for £3.3 billion. Last calendar month Bernie Ecclestone, who became main executive dorsum inwards 1978, was removed from his position, together with his draconian views on social media went amongst him.

Now, Liberty need keep hired a director of global communications, a seat which has never previously existed inwards F1. The homo inwards question, Norman Howell, is a 30-year veteran of sports PR, together with for the past times two years he's been F1's caput of digital. Chase Carey, meanwhile, has taken over CEO duties, together with himself has a background inwards media, having acted equally CEO for DirecTV. He equally good has a glorious moustache.

Seriously. (via CEO.com)

Between Howell together with Casey, y'all tin in all probability figure out where social media sits on the agenda. Liberty need keep straightaway officially announced that they are relaxing social media regulations for drivers, allowing drivers to tape video together with need keep photos inwards the paddock together with thus postal service them online, something which was previously pretty much a commutation sin.

During pre-season testing inwards Barcelona, Lewis Hamilton, the Renault squad together with a few others posted footage together with images on their social media channels. Looking ahead, Liberty volition equally good in all probability showtime making much to a greater extent than prominent role of the dedicated F1 social media channels. Carey has made it clear that he doesn't shout out upwards F1 are doing plenty to 'connect' the fans. Synergy across social media channels is a bang-up agency to create that.

It's an exciting fourth dimension to hold out an F1 fan. The sport has plenty to offering but nether Ecclestone it felt similar it was trapped inwards the glory days of motoring, appealing alone to an older audience, together with non an audience to hold out proud of, on many counts. Bernie Ecclestone, Max Moseley together with their ilk treated it similar an former boys club, together with it was alone through the charisma of people similar Lewis Hamilton, Jensen Button, Daniel Ricciardo together with Fernando Alonso (all big fourth dimension social media users) that the younger demographic was actually accounted for. Not anymore.

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