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| The Next Web |
Their most recent fiscal study revealed that the site receives 313 1000000 users each month, as well as if their 30% annual growth charge per unit of measurement remains consistent, they'll presently blow past times Twitter, who currently larn 319 1000000 monthly active users. Twitter induce got a far less consistent growth rate, as well as their fiscal as well as technical woes aren't doing it whatever good.
Weibo is equally good turning a higher turn a profit than Twitter at the moment. Their quaternary year-on-year internet turn a profit increased past times 125% betwixt 2015 as well as 2016, rise to $43 million. Influenza A virus subtype H5N1 lot of this increased revenue comes from advertising, as well as the fact that Weibo is then much to a greater extent than than a Twitter clone now.
At launch, the format of Weibo was virtually identical to Twitter, but at in i lawsuit it incorporates video as well as photograph posting features, equally good equally live-streaming, which is currently taking mainland People's Republic of China past times storm. While Twitter has kept their approach to a greater extent than or less the same, Weibo has continually morphed to adhere to rise trends, as well as done all the meliorate for it.
Here's the existent kicker - Weibo's stock valuation has gone upwards past times 240% over the past times year, patch Twitter continues to struggle. Without competitors similar Snapchat as well as Facebook to worry about, Weibo has been able to monopolise huge swaths of non exclusively Chinese culture, but abroad culture. The NFL as well as Access Hollywood both induce got alive content on Weibo.
Of course, Weibo even then stands inward the shadow of WeChat, which has a rather staggering 846 1000000 monthly active users, as well as has infiltrated simply nearly every online consumer service mainland People's Republic of China has to offer. In many ways, WeChat is simply equally groovy of a success even out equally Facebook, as well as it does things that Facebook isn't anywhere closed to doing. You can't mass flights on Facebook, much less the hotel you'll endure staying at on the other side, or the taxi which volition accept y'all there.
Weibo aren't concerned nearly things similar that, though. The Facebook agency approach of trying to construct equally many services into the platform equally possible has been left to WeChat. For Weibo, it's all nearly creating a service which is attractive to advertisers on almost every possible front, as well as they're exclusively getting meliorate at it alongside time.